Episode 2: How to Grow Your Business in Turbulent Times

In this episode of "The Recruiting AI," we explore strategies for navigating business growth during turbulent and challenging times. Our guest, Elizabeth Hague, brings extensive experience as a full-stack marketing executive to the table. With fifteen years of expertise in driving growth for pre-IPO and post-IPO companies, Elizabeth is a recognized thought leader in brand and content marketing. She's also a published author and collegiate speaker at Georgia State University, known for her pro-bono mentorship of local women in business.

Key Topics Covered:

1. Business Growth in Turbulent Times: Elizabeth shares the formula for success and how small businesses in the A and B series can overcome sales stagnation.
2. The Winning Formula: Marketing + Recruiting + AI: Discover how combining these three elements can be a game-changer for businesses, particularly those in the A and B series stages.
3. Overcoming Sales and Marketing Challenges: What should you do if your marketing and sales team's targets are stuck? Elizabeth offers practical advice on getting your team back on track.
4. Hiring the Right Team: The importance of having the right people on your team cannot be overstated. Learn how to make smarter hiring decisions to support your business goals.
5. Building Brand Trust: "People only buy what they trust," says Elizabeth. In uncertain times, building brand trust is crucial. This section explores strategies to strengthen your brand's reputation.
6. Managing Talent Churn: Talent churn can be costly. Elizabeth discusses strategies to retain top talent and create a stable, engaged workforce.

Key Quotes from Elizabeth Hague:

• "My advice for CEOs, Founders, and marketing leaders is: Make sure your marketing and sales team are aligned, and focusing on customer experience."
• "In turbulent times, people buy what they trust. Working on brand awareness is key for business success, especially in A and B series."

Listen to the Full Episode

To delve deeper into these topics and more, listen to the full episode on Spotify or watch the full podcast video on YouTube.

Who Should Listen?

This episode is a must-listen for startup founders, CEOs, and marketing leaders in small businesses, particularly those in the A and B series. Elizabeth Hague's insights will provide valuable strategies and practical advice to help you navigate challenging times and continue to grow your business.